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Twitter Marketing

posted by Danny on May 28th, 2009, in Business, Featured, Web Design | 5 Comments

As of now Twitter has around 6 million active users and is growing at an alarming rate. It is a social networking tool used by people for “Micro Blogging”.

Each user can post a short, 140 character blog about anything they want. Also users can “follow” fellow tweeters, allowing them to see regular updates of what they are doing and when.

To me, tweeting about whatever seemed like utter nonsense. To see what all the fuss was about, I signed up. At first I felt the same way, but looking from a business’s perspective I found that twittering could be extremely useful because:

• It allows you to communicate with your market and make connections with customers & potential customers. A good way of achieving this is to set up a twitter account for the CEO of your company. You can post personal messages and messages relating to the business, letting the customer get to know you personally. This may fill customers with greater confidence and trust in you.

• You can post recent updates such as specials/deals. No matter what your business does you can use Twitter to announce recent news and events to a large target audience. The advantage of using Twitter for this kind of marketing is that its fast, effective and free!

• You can easily promote blog articles, videos and online goods. It’s really easy to post links to websites on Twitter.  A good idea is to post quality links to relevant articles relating to your business. For example you can write a decent article promoting your products and provide a link on twitter.

To do the above you will  need to sign up to Twitter and get a following. This requires promoting your Twitter account. The most popular way of doing this is by having a link to  your Twitter account on your website reading, “Follow us on Twitter”. Another way of promoting your Twitter is simply by following other people; you would be surprised how many people may follow you back!